Nina Heine Gesundkultur
For the logo of Nina Heine, a naturopath specialising in ancient herbal knowledge and naturopathy, it was important to represent both the tradition and individuality of her work.
Historically, the dandelion symbolises the spreading of knowledge – an image that perfectly reflects Nina Heine’s philosophy: The knowledge of herbal medicine and nature is passed on and spread, just as the wind carries the seeds of the dandelion out into the world.
The logo uses the dandelion as a central element, with the seeds spreading in the wind symbolising the growth and passing on of traditional healing knowledge.
These individual seeds keep popping up in unexpected places, adding a playful lightness to the design.
People are at the centre of Nina Heine’s work, and this is visually realised in the logo through the central position of the dandelion and the wide, open lines that occupy the space around it. It is a logo that symbolises both a deep connection with nature and life-affirming, healing energy.
The representation of the dandelion as a ‚living‘ element emphasises the living and continuous development of knowledge and healing.
